Our Story

 

PhillySwirl was founded by PennState college buddies Max and Alex. While spending time in South Florida, Max was surprised at how hard it was to find his favorite Philadelphia treat, Italian Ice.

 
 


 
 

Alex and Max realized that this could be a great business idea. The friends then drove over 1,000 miles from Philadelphia to Tampa to start their own Italian Ice business. 

 
 


 
 

They started their business in 1992 with an old ice cream machine, a chest freezer and a rented a 400-square-foot house with a carport for a storefront. They lived and worked from this space, sleeping in shifts to make batches of the frozen treat.

 
 


 
 

Not long into their success, the partners had another great idea: why not combine two or more of their flavors to create never-seen-before combinations? And so “the swirl” was born, using their secret swirl technology.

 
 


 
 

Thanks to years of hard work and dedication, PhillySwirl products can now be found major grocery stores and club stores across the US and Canada.

 
 


 

Read more about Max and Alex's sweet story in this USA Today article